You should aggressively promote and market your web site offline. The Internet has millions of sites with thousands being added every day. Don't totally rely on visitors finding your site through on-line search engines and directories. Follow these steps to achieve success in your off-line web site promotion:
- Your web site address must be printed on everything that would normally include your telephone number. This includes your business cards, stationary, letterhead, invoices, brochures, product brochures, any promotional gifts you give away like pens, calendars, key chains, note pads, rulers, etc.
- Place a sign with your web site address on it in the window of your business or organization.
- Send press releases to your local newspapers announcing your new web site.
- Send a letter and a card (with your new web site address) to all your past and current clients announcing your new site.
Tell everyone you know that you have a web site and give them some business cards (again with your web site URL and e-mail address on them) to pass along to others. Utilize options such as Promo Plates or web decals to advertise your web site on your automobile.
It's important to create a 'brand' - we can help you coordinate new business cards, letterheads or brochures to the look and feel of your new web site.